Westway CT

Brand overhaul

Westway CT are a community transport company who approached us to regenerate their brand identity whilst paying respect to their old ‘arrow’ logo. Incorporating this directional device within a roundel, we created an icon which referenced the shape of a wheel, representing how Westway help people take charge of their own transport. Whilst the colours, a nod to previous company colours, reference the high visibility colours on the roads around us. We went on to create a range of additional imagery, photography, and illustrations to complement the community feel in the identity and expand ways it could be used.