Creative Interpartners takes a very hands on approach to our annual reports. We visit Stanbic IBTC in Nigeria to present our concepts, and art direct the photography used throughout the report. Visiting our clients on their home ground is a very important part of understanding what they do – no matter where they are.
Producing Annual Reports for Stanbic IBTC has proven to be a great exercise in detail. Every year has a different theme, based on a core value, that needs applying to a large amount of carefully managed data. We work closely with the team in Nigeria to develop a concept that is then carried through the literature for the year. Developing infographic styles and working to enhance the theme within the brand guidelines challenges us to find new opportunities to add nuances to each yearly edition.