Harrow Club

Brand overhaul

The Harrow Club needed modernising, and wanted to highlight how much of an impact the youth projects they run had made a difference to the children and parents in the area. Our brief was to take the club’s historical identity and give it a new look and feel, to promote the historic building, to promote its actions, and to raise awareness and funds for the charity. The identity filtered down to the four clubs the Harrow Club supports, with each of them having their own emblem and team feeling, whilst maintaining a unified feel across the borough where all the clubs operate. We implemented the brand across football kits, banners, annual reports, their canteen, and an updated website.