Luxury goods stockists
Daikokuya is a stockist of pre-owned luxury handbags, luggage, timepieces and jewellery based in New Bond Street, London. The brand originates from Japan and needed to be translated for the UK luxury market. The brand had to frame a wide range of designer brands with an aspirational lifestyle feel, and emphasise quality and detail to underscore its pursuit of only genuine products. We developed a refined identity with a signature mulberry colour and gold icons, borrowing from the conventions of luxury goods. Working alongside the client we designed the shop environment and experience, implementing the branding throughout the store and printed collateral.